Wipperfurth, Alex <br/><br/>
Brand hijack: marketing without marketing 

 - New Delhi  Penguin  2005 
 - vii, 280p. p. 
<br/><br/><label>ISBN: </label>0-67005-856-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Marketing ;Consumer behavior ;Brand choice ;Brand loyalty
<br/><br/><label>Dewey Class. No.: </label>658.827  / WIP