Kumar, V. <br/><br/>
Customer relationship management: a databased approach 

 - New Delhi  Wiley India  2006 
 - xxiv, 323p. p. 
<br/><br/><label>ISBN: </label>81-265-0913-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations -- Management ;Database marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / KUM