Ries, Al <br/><br/>
Positioning: the battle for your mind 

 - New Delhi  Tata McGraw-Hill  2003 
 - xii, 246p. p. 
<br/><br/><label>ISBN: </label>0-07-053375-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising ;Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>659.1  / RIE