Bhattacharjee, C. <br/><br/>
Services marketing: concepts, planning and implementation 

 - New Delhi  Excel Books  2006 
 - xxi, 696p. p. 
<br/><br/><label>ISBN: </label>81-7446-477-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BHA