Panda, Tapan K. <br/><br/>
Building brands: in the Indian market 

 - New Delhi  Excel Books  2004 
 - xxix, 433p. p. 
<br/><br/><label>ISBN: </label>81-7446-391-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products --India ;Product management --India.
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAN