East, Robert <br/><br/>
Consumer behaviour: applications in marketing 

 - New Delhi  Sage  2008 
 - ix, 334p. p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior ;Consumer behavior -- Psychological aspects ;Consumer behavior -- Social aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / EAS