Witzel, Morgen <br/><br/>
Tata: the evolution of a corporate brand 

 - New Delhi  Penguin  2010 
 - xviii, 222p. p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tata Group --Public relations ;Corporate image --India ;Branding (Marketing) --India ;Creative ability in business --India.
<br/><br/><label>Dewey Class. No.: </label>659.2  / WIT