Moorthi, Y L R <br/><br/>
Brand management: the Indian context 

 - New Delhi  Vikas Publishing  2003 
 - xi, 171p. p. 
<br/><br/><label>ISBN: </label>81-259-1427-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOO