Ramaswamy, V. S. <br/><br/>
Marketing management: planning, implementation & control 

 - 3rd ed. 
 - Delhi  Macmillan  2004 
 - xxxv, 748p. p. 
<br/><br/><label>ISBN: </label>0333-93719-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing ;Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM