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21.
'Study on market attaractiveness of statins by assessing the prescription bahavior of physicians with reference to atorvastatin and rosuvastatin'

by Rahul Shroti | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

22.
Analyzing market potential and preference of terbinafine over other drugs used in treatment of tinea infections.

by D. Rahul Kumar | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

23.
Analysis of consumer behaviour towards increased weight with special reference to OTC weight loss products

by Naiya Mittal | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

24.
Study of the antiulcer market of proton pump inhibitors (PPIs) with respect to esomeprazole.

by Jayesh Wankhede | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

25.
Consumer evaluations of brand extensions: for OTC brands.

by Arun Kumar | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

26.
Experience -experience GAP analysis in organized retail pharmacies regarding buying behavior of customer

by Upasana | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

27.
Perception of oncologists regarding future usage of personalized medicines in cancer

by Arpit Jhawar | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

28.
The buying behaviour of consumers for OTC (over the counter) topical NSAIDS (non steroidal anti-inflammatory drugs)

by Rohan Ajgaonkar | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

29.
A study on the commercialisation aspects of 'innovative pharmaceutical drugs in the area of tuberculosis

by Ashwin Kumar Konga | Dr. Naresh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

30.
Analyzing factors necessary for commercialization and business development of innovative wound dressings

by Sumant Ugalmugale | Dr. Naresh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

31.
A study on clinical development and future prospects of phytonutraceuticals and neuroregenrative medicines in the treatment of parkinson,s disease and its clinical translation in india

by Abhishek Zala | Dr. Naresh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

32.
Protection of traditional knowledge under current IPR regime

by Naveen Kumar | Dr. Naresh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

33.
Perception mapping of levetiracetam amongst the doctors and to suggest the marketing strategy for the new use ( monotherapy) in the area of epilepsy.

by Yugalkishor Jetwani | Dr. Naresh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

34.
Business development and commercialisation of anti- diabetic drugs.

by Rakesh Kumar Yadav | Dr. Naresh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

35.
Anti-HIV drugs : issues and concerns on their availability and business potential

by Varun Arora | Dr. Naresh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

36.
Public policy and indian pharmaceutical sector : impact on affordability, accessibility and quality

by Sufiyan Hasan | Dr. Anil Kumar Ansrish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

37.
' Innovation as a driver for commercialization: a case study across selected asian countries'

by Anil Kumar | Dr. Anil Kumar Ansrish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Not available: NIPER LIBRARY: In transit (1).

38.
A comprehensive study on medical devices for home use in india

by Amit S. Modi | Dr. Anil Kumar Ansrish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

39.
Prospective impact of drafted national pharmaceuticals pricing policy 2011: a critical evaluation

by Brijendra Singh | Dr. Anil Kumar Ansrish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

40.
Commercialization of research: a study to evaluate industry academia linkage models in the area of life sciences in Europe

by Mihir Pujara | Dr. Anil Kumar Ansrish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

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