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1.
Marketing research

by Aaker, David A | Kumar, V./Day, George S.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley 2002Availability: Items available for loan: NIPER LIBRARY (7)Call number: 658.83 AAK, ...

2.
Advertising management

by Batra, Rajeev | Myers, John G./Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2003Availability: Items available for loan: NIPER LIBRARY (6)Call number: 659.1 BAT, ...

3.
Strategic market management

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley 2005Availability: Items available for loan: NIPER LIBRARY (1).

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