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1.
The 22 immutable laws of branding

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books 2003Availability: Items available for loan: NIPER LIBRARY (2)Call number: 658.827 RIE, ...

2.
Positioning: the battle for your mind

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: NIPER LIBRARY (2)Call number: 659.1 RIE, ...

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