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The 22 immutable laws of branding

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books 2003Availability: Items available for loan: NIPER LIBRARY (2)Call number: 658.827 RIE, ...

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Tata: the evolution of a corporate brand

by Witzel, Morgen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin 2010Availability: Items available for loan: NIPER LIBRARY (2)Call number: 659.2 WIT, ...

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