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1.
Study on analyzing buying behavior and preferences of consumers with reference to expectorant usage

by Jannawar, Kalyan | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

2.
Perception mapping of physicians about various aspects of continuing medical education (CME)

by Jaiswal, Gaurav | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: S.A.S. Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

3.
Perception mapping and evaluating the market potential of Rosuvastatin amongst physicians in tier II and tier III cities in India

by Ingale, Yogesh Rajendra | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: S.A.S. Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

4.
Study of physician's perception regarding disposable insulin pen 100 I.U.

by Kaushayak, Jyoti Jagdishprasad | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

5.
To Study consumers' brand loyalty in oral care with speific reference to toothpaste segment

by Reddy, Sripathi | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

6.
A study to understand the buying behaviour of consumers with respect to OTC segment of antiseptics

by Palakurthy, Harideep | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

7.
A Quantitative study about which promotional products are the best to be used in specific industries

by Srikanth K | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

8.
To study the perception and attitude of people towards health insurance

by Tokala, Kalyan Reddy | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

9.
Impact of promotional mix elements on the buying behaviour of consumers in OTC segment

by Kaur, Sonamdeep | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar 2013 Availability: Items available for loan: NIPER LIBRARY (1).

10.
Developing model for creation of low cost hospitals in Tier II and Tier III cities

by Patel, Vinus | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2014Availability: Items available for loan: NIPER LIBRARY (1).

11.
Identification and assessment of factors affecting consumer buying behaviour of OTC (over the counter) products

by Lalvani, Ronakkumar D | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2014Availability: Items available for loan: NIPER LIBRARY (1).

12.
A study on job satisfaction of pharmaceutical sales representatives: a comparison between multinational and domestic pharmaceutic

by Patidar, Naveen | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2014Availability: Items available for loan: NIPER LIBRARY (1).

13.
Approach to identify factors affecting cognitive bias in medical reperesentatives and interpret relationship amongst them through total interpretive structural modeling (TISM)

by Patel, Maulik Babubhai | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2014Availability: Items available for loan: NIPER LIBRARY (1).

14.
Concept of branding strategies in Indian Pharmaceutical industry

by Patel, Ronak K | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2014Availability: Items available for loan: NIPER LIBRARY (1).

15.
Factors influencing scope and accessibility of e-detailing as pharmaceutical marketing tool in India

by Murthy, S. Krishna | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2014Availability: Items available for loan: NIPER LIBRARY (1).

16.
A Study to assess impact of social media marketing on consumer purchase behaviour

by Lour, Garima | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

17.
A Study to assess the perception of physicians towards e-detailing

by Jani, Viyat Hasmukhbhai | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

18.
Impact of word of mouth on purchasing behaviour of consumer with respect to OTC medicines

by Kumar, M. Ravi | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

19.
Critical evaluation of factors responsible for new drug failure and key suggestions for successful new product launch

by Jadhav, Jayesh Arun | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: S.A.S. Nagar NIPER 2013Availability: Items available for loan: NIPER LIBRARY (1).

20.
Perception mapping of physicians towards use of medical websites and applications

by Mandarapu, Jyothsna | Gupta, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: SAS Nagar NIPER 2014Availability: Items available for loan: NIPER LIBRARY (1).

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