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Services marketing: people, technology, strategy

by Lovelock, Christopher H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2000Availability: Items available for loan: NIPER LIBRARY (4)Call number: 658.8 LOV, ...

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Services marketing: people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2004Availability: Items available for loan: NIPER LIBRARY (3)Call number: 658.8 LOV, ...

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