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Results of search for 'ccl=su:"Brand management"'
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Authors
Kapferer, Jean-Noel
Moorthi, Y L R
Holding libraries
NIPER LIBRARY
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Books
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Brand management
Brand management ;Ma...
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1.
Strategic brand management: Creating and sustaining brand equity long term
by
Kapferer, Jean-Noel.
Edition:
2nd ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Kogan Page
2000
Availability:
Items available for loan:
NIPER LIBRARY
(5)
Call number:
658.827 KAP, ..
.
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2.
Brand management: the Indian context
by
Moorthi, Y L R.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Vikas Publishing
2003
Availability:
Items available for loan:
NIPER LIBRARY
(1)
Call number:
658.827 MOO
.
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