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1.
Marketing: an introduction

by Armstrong, Gary | Kotler, Philip.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2003Availability: Items available for loan: NIPER LIBRARY (1)Call number: 658.8 ARM.

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2.
Marketing management: planning, implementation & control

by Ramaswamy, V. S | Namakumari, S.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Macmillan 2004Availability: Items available for loan: NIPER LIBRARY (1)Call number: 658.8 RAM.

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