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Services marketing: people, technology, strategy by Lovelock, Christopher H. Edition: 4th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2000Availability: Items available for loan: NIPER LIBRARY (4)Call number: 658.8 LOV, ...
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Services marketing: the Indian perspective by Shankar, Ravi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2002Availability: Items available for loan: NIPER LIBRARY (11)Call number: 658.8 SHA, ...
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Services marketing by Rao, K. Rama Mohana. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2005Availability: Items available for loan: NIPER LIBRARY (1)Call number: 658.802 RAO.
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Services marketing: people, technology, strategy by Lovelock, Christopher | Wirtz, Jochen. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2004Availability: Items available for loan: NIPER LIBRARY (3)Call number: 658.8 LOV, ...
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Understanding services management by Glynn, William J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India 2006Availability: Items available for loan: NIPER LIBRARY (6)Call number: 658.8 GLY, ...
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Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: NIPER LIBRARY (1)Call number: 658.8 ZEI.
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Essence of services marketing by Payne, Adrian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India 2003Availability: Items available for loan: NIPER LIBRARY (2)Call number: 658.8 PAY, ...
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