000 00322nam a2200109Ia 4500
008 231101s9999 xx 000 0 und d
100 _aKaur, Sonamdeep
245 0 _aImpact of promotional mix elements on the buying behaviour of consumers in OTC segment
260 _b2013
_aSAS Nagar
700 _aGupta, Sunil/
942 _cTH
999 _c1492
_d1492