000 00331nam a2200109Ia 4500
008 231101s9999 xx 000 0 und d
100 _aKumar, M. Ravi
245 0 _aImpact of word of mouth on purchasing behaviour of consumer with respect to OTC medicines
260 _bNIPER
_aSAS Nagar
_c2013
700 _aGupta, Sunil/
942 _cTH
999 _c1521
_d1521