000 00447nam a2200169Ia 4500
008 231101s9999 xx 000 0 und d
020 _a9971-51-389-7
082 _a658.83
_bAAK
100 _aAaker, David A.
245 0 _aMarketing research
250 _a7th ed.
260 _bJohn Wiley
_aNew York
_c2002
300 _axvi, 751p. p.
650 _aMarketing research ;management ;marketing
700 _aKumar, V./Day, George S./
942 _cBK
999 _c4947
_d4947