000			00391nam a2200145Ia 4500
008			231101s9999 xx 000 0 und d
020			_a0-07-451780-5
082			_a659.1 _bMOH
100			_aMohan, Manendra
245		0	_aAdvertising management: Concepts and cases
260			_bTata McGraw-Hill _aNew Delhi _c2003
300			_axi, 418p. p.
650			_aAdvertising management
942			_cBK
999			_c5245 _d5245