000 00438nam a2200169Ia 4500
008 231101s9999 xx 000 0 und d
020 _a81-7866-486-0
082 _a659.1
_bCHU
100 _aChunawalla, S. A.
245 0 _aFoundations of advertising: theory and practice
250 _a5th ed.
260 _bHimalaya Publishing
_aMumbai
_c2004
300 _a930p. p.
650 _aAdvertising
700 _aSethia, K. C./
942 _cBK
999 _c5479
_d5479