000 00430nam a2200157Ia 4500
008 231101s9999 xx 000 0 und d
020 _a81-7808-439-2
082 _a658.827
_bDRA
100 _aDrawbaugh, Kevin
245 0 _aBrands in the balance: meeting the challenges to commercial identity
250 _aDelhi ed.
260 _b2001
_aAddison Wesley Longman
_c2001
300 _ax, 278p. p.
650 _aBrands
942 _cBK
999 _c5506
_d5506