| 000 | 00523nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 231101s9999 xx 000 0 und d | ||
| 020 | _a81-297-0453-6 | ||
| 082 |
_a658.8 _bLOV |
||
| 100 | _aLovelock, Christopher | ||
| 245 | 0 | _aServices marketing: people, technology, strategy | |
| 250 | _a5th ed. | ||
| 260 |
_bPearson Education _aDelhi _c2004 |
||
| 300 | _axviii, 652p. p. | ||
| 650 | _aService industries-Marketing ;Pricing ;Revenue management ;Customer services ;Marketing | ||
| 700 | _aWirtz, Jochen/ | ||
| 942 | _cBK | ||
| 999 |
_c6040 _d6040 |
||