000 00341nam a2200133Ia 4500
008 231101s9999 xx 000 0 und d
082 _a658.827
_bRIE
100 _aRies, Al
245 4 _aThe 22 immutable laws of branding
260 _bProfile Books
_aLondon
_c2003
300 _aviii, 179p. p.
650 _aBranding (Marketing)
942 _cBK
999 _c6664
_d6664