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|---|---|---|---|
| 008 | 231101s9999 xx 000 0 und d | ||
| 020 | _a0-14-306189-5 | ||
| 082 |
_a658.802 _bKUM |
||
| 100 | _aKumar, Nirmalya | ||
| 245 | 0 | _aMarketing as strategy: understanding the CEO's agenda for driving growth and innova | |
| 260 |
_bPenguin _aNew Delhi _c2006 |
||
| 300 | _axv, 270p. p. | ||
| 650 | _aMarketing ;Strategic planning | ||
| 942 | _cBK | ||
| 999 |
_c6665 _d6665 |
||