| 000 | 00459nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 231101s9999 xx 000 0 und d | ||
| 020 | _a81-259-1308-4 | ||
| 082 |
_a658.827 _bKUM |
||
| 100 | _aKumar, S. Ramesh | ||
| 245 | 0 | _aManaging Indian brands: marketing concepts and strategies | |
| 250 | _a2nd ed. | ||
| 260 |
_bVikas Publishing _aNew Delhi _c2002 |
||
| 300 | _axii, 356p. p. | ||
| 650 | _aBrands ;Consumer behaviour ;Marketing ;Branding | ||
| 942 | _cBK | ||
| 999 |
_c6941 _d6941 |
||