| 000 | 00444nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 231101s9999 xx 000 0 und d | ||
| 020 | _a0-67005-856-4 | ||
| 082 |
_a658.827 _bWIP |
||
| 100 | _aWipperfurth, Alex | ||
| 245 | 0 | _aBrand hijack: marketing without marketing | |
| 260 |
_bPenguin _aNew Delhi _c2005 |
||
| 300 | _avii, 280p. p. | ||
| 650 | _aBrand name products -- Marketing ;Consumer behavior ;Brand choice ;Brand loyalty | ||
| 942 | _cBK | ||
| 999 |
_c7024 _d7024 |
||