000 00418nam a2200157Ia 4500
008 231101s9999 xx 000 0 und d
020 _a0-07-053375-X
082 _a659.1
_bRIE
100 _aRies, Al
245 0 _aPositioning: the battle for your mind
260 _bTata McGraw-Hill
_aNew Delhi
_c2003
300 _axii, 246p. p.
650 _aAdvertising ;Marketing strategy
700 _aTrout, Jack/
942 _cBK
999 _c7205
_d7205