000 00459nam a2200169Ia 4500
008 231101s9999 xx 000 0 und d
020 _a0333-93719-8
082 _a658.8
_bRAM
100 _aRamaswamy, V. S.
245 0 _aMarketing management: planning, implementation & control
250 _a3rd ed.
260 _bMacmillan
_aDelhi
_c2004
300 _axxxv, 748p. p.
650 _aMarketing ;Marketing strategy
700 _aNamakumari, S./
942 _cBK
999 _c8213
_d8213