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Retailization brand survival in the age of retailer power

Thomassen, Lars

Retailization brand survival in the age of retailer power - 8;10th - New Delhi Kogan Page 2007 - 221p.

Subjects--Topical Terms:
Brand management
brand name products
Retail trade
Retail trade,brand name products,retailization,Retailing,Brand management,
Retailing
retailization

Dewey Class. No.: THO / 658.87

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