Retailization brand survival in the age of retailer power (Record no. 6985)

MARC details
000 -LEADER
fixed length control field 00593nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230825s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number THO
Item number 658.87
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thomassen, Lars
245 #0 - TITLE STATEMENT
Title Retailization brand survival in the age of retailer power
250 ## - EDITION STATEMENT
Edition statement 8;10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2007
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 221p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade,brand name products,retailization,Retailing,Brand management,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retailing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element retailization
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Jaipuria Institute Jaipuria Institute 08/25/2023   658.87 THO 14693 08/25/2023 08/25/2023 Books

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