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Let them eat cake: marketing luxury to the masses-as well as the classes.

By: Danziger, PamelaMaterial type: Text

Text

TextPublication details: USA Dearborn trade pub 2006 Description: 299pSubject(s): Consumer behaviour | Marketing -luxery | Marketing -luxery,Consumer behaviourDDC classification: DAN

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.8 343 DAN (Browse shelf(Opens below))	Available		12264

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Previous	658.8 3 STE Market opportunity analysis .Text and cases	658.8 342 KAB The customer is always right	658.8 342 ZAL Marketing metaphoria: what deep metaphors reveal about the minds of consumers.	658.8 343 DAN Let them eat cake: marketing luxury to the masses-as well as the classes.	658.8 4 STO Successful direct marketing methods	658.8 41 ASH E-market dominance	658.8 41 PRA Digital marketing : approaches and applications	Next

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