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Marketing metaphoria: what deep metaphors reveal about the minds of consumers.

By: Zaltman, GeraldMaterial type: Text

Text

TextPublication details: Boston Harvard Business 2008 Description: 230pSubject(s): Consumer Behaviour | Marketing Metaphor | Marketing Metaphor,Consumer BehaviourDDC classification: ZAL

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.8 342 ZAL (Browse shelf(Opens below))	Available		14030

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Previous	658.8 12 REI The quest for loyality	658.8 3 STE Market opportunity analysis .Text and cases	658.8 342 KAB The customer is always right	658.8 342 ZAL Marketing metaphoria: what deep metaphors reveal about the minds of consumers.	658.8 343 DAN Let them eat cake: marketing luxury to the masses-as well as the classes.	658.8 4 STO Successful direct marketing methods	658.8 41 ASH E-market dominance	Next

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