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Rising tide: lessons from 165 years of brand building at Procter & Gamble

By: Dyer ,DavisMaterial type: Text

Text

TextPublication details: Boston Harvard Business Review 2008 Description: 467pSubject(s): Brand management | Brand -Multinationals | Multinationals | Procter & Gamble-Case Study | Procter & Gamble-Case Study,Brand -Multinationals,Multinationals,Brand managementDDC classification: DYE

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.827 DYE (Browse shelf(Opens below))	Available		14810

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Previous	658.827 D'AR Brand management strategies	658.827 DAV The fundamentals of branding	658.827 DEA Business the Richard Branson way; 10 secrets of the world's greatest brand builder	658.827 DYE Rising tide: lessons from 165 years of brand building at Procter & Gamble	658.827 HAI Brand failures: the truth about the 100 biggest branding mistakes of all time	658.827 HAI Brand failures: the truth about the 100 biggest branding mistakes of all time	658.827 HAL Darwin's brands adapting for success	Next

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