What sticks: why most advertising fails and how to guarantee yours succeeds

By: Briggs, RexMaterial type: Text

TextPublication details: USA Kaplan 2006 Description: 275pSubject(s): Advertising | AdvertisingDDC classification: BRI

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	659.1 BRI (Browse shelf(Opens below))	Checked out to ALOK RANJAN (F67)	05/03/2025	13437

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659.1 BEL Advertising and promotion; an integrated marketing communication perspective	659.1 BOV Advertising excellence	659.1 BRI The advertising hand book	659.1 BRI What sticks: why most advertising fails and how to guarantee yours succeeds	659.1 CHE Creating powerful brand	659.1 CHU Advertising : theory and practice	659.1 CHU Advertising : theory and practice	Next

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