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61.
Strategic brand management

by Bhatia, Mukesh.

Edition: 7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Regal 2012Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 BHA.

62.
Strategic brand management

by Elliott, Richard.

Edition: 7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NewYork Oxford 2007Availability: Not available: Jaipuria Institute: Withdrawn (1).

63.
Strategic brand management

by Kapferer, Jean Noel.

Edition: 7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Pub 1997Availability: Not available: Jaipuria Institute: Checked out (1).

64.
Strategic brand management

by Keller, Kevin Lane.

Edition: 7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson 2013Availability: Items available for loan: Jaipuria Institute (41)Call number: 658.827 KEL, ... Not available: Jaipuria Institute: Checked out (6). Jaipuria Institute: Withdrawn (3).

65.
Successful promotions build successful brands.

by Choudhury ,Pran.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Univ Press 2006Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 CHO.

66.
Tata: the evolution of a corporate brand

by Witzel, Morgen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin 2010Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 WIT.

67.
The brand management checklist

by Vanauken Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan page 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 VAN.

68.
The corporate brand

by Ind, Nicholas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas 1998Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 NIC.

69.
The future of branding

by Srivastava, Rajendra K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2016Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 SRI.

70.
The making of a name: the inside story of the brands we buy.

by Rivkin, Steve.

Edition: 12Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford Univ.Press 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 RIV.

71.
The new strategic brand management.

by Kapferer, Jeanm-Noel.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2004Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 KAP.

72.
Total branding by design

by Southgate, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 1996Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 SOU.

73.
Trade marks: passing off & georaphical indications of goods, law and procedure

by Mittal, D. P.

Edition: 15 &16Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Taxmann 2002Availability: Items available for loan: Jaipuria Institute (1)Call number: 341.7588 MIT.

74.
True story

by Montaque, Ty.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2013Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.8 MON.

75.
United We brand: hou to create a cohesive brand that's seen,heard and remembered

by Moser, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS 2003Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 MOS.

76.
What's in a brand

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 1998Availability: Items available for loan: Jaipuria Institute (18)Call number: 658.827 JON, ... Not available: Jaipuria Institute: Withdrawn (1).

77.
Branding A store

by Floor Ko.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan page 2007Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 FLO.

78.
Creating powerful brand

by Chernatony, Leslie De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge Availability: Items available for loan: Jaipuria Institute (1)Call number: 659.1 CHE.

79.
Strategic Brand Management Building measuring and managing brand equity

by Keller, Kevin Lane.

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai Pearson 2023Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 KEL.

80.
The New Strategic Brand Management : Advanced Insights and Strategic Thinking

by Kapferer, Jean-Noel.

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Dekhi Kogan Page 2012Availability: Items available for loan: Jaipuria Institute (1)Call number: 658.827 KAP.

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