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Marketing metaphoria: what deep metaphors reveal about the minds of consumers.

By: Zaltman, GeraldMaterial type: TextTextPublication details: Boston Harvard Business 2008 Description: 230pSubject(s): Consumer Behaviour | Marketing Metaphor | Marketing Metaphor,Consumer BehaviourDDC classification: ZAL
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Jaipuria Institute
658.8 342 ZAL (Browse shelf(Opens below)) Available 14030

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