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Rising tide: lessons from 165 years of brand building at Procter & Gamble

By: Dyer ,DavisMaterial type: TextTextPublication details: Boston Harvard Business Review 2008 Description: 467pSubject(s): Brand management | Brand -Multinationals | Multinationals | Procter & Gamble-Case Study | Procter & Gamble-Case Study,Brand -Multinationals,Multinationals,Brand managementDDC classification: DYE
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Item type Current library Call number Status Date due Barcode
Books Books Jaipuria Institute
658.827 DYE (Browse shelf(Opens below)) Available 14810

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