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Brands in the balance: meeting the challenges to commercial identity

Drawbaugh, Kevin

Brands in the balance: meeting the challenges to commercial identity - Delhi ed. - Addison Wesley Longman 2001 2001 - x, 278p. p.

ISBN: 81-7808-439-2

Subjects--Topical Terms:
Brands

Dewey Class. No.: 658.827 / DRA

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