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Services marketing: people, technology, strategy

Lovelock, Christopher

Services marketing: people, technology, strategy - 5th ed. - Delhi Pearson Education 2004 - xviii, 652p. p.

ISBN: 81-297-0453-6

Subjects--Topical Terms:
Service industries-Marketing ;Pricing ;Revenue management ;Customer services ;Marketing

Dewey Class. No.: 658.8 / LOV

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