Consumer behaviour: applications in marketing
East, Robert
Consumer behaviour: applications in marketing - New Delhi Sage 2008 - ix, 334p. p.
Consumer behavior ;Consumer behavior -- Psychological aspects ;Consumer behavior -- Social aspects.
658.8342 / EAS
Consumer behaviour: applications in marketing - New Delhi Sage 2008 - ix, 334p. p.
Consumer behavior ;Consumer behavior -- Psychological aspects ;Consumer behavior -- Social aspects.
658.8342 / EAS