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Tata: the evolution of a corporate brand

Witzel, Morgen

Tata: the evolution of a corporate brand - New Delhi Penguin 2010 - xviii, 222p. p.

Subjects--Topical Terms:
Tata Group --Public relations ;Corporate image --India ;Branding (Marketing) --India ;Creative ability in business --India.

Dewey Class. No.: 659.2 / WIT

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