Tata: the evolution of a corporate brand (Record no. 7631)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00453nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231101s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | WIT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Witzel, Morgen |
| 245 #0 - TITLE STATEMENT | |
| Title | Tata: the evolution of a corporate brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Penguin |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 222p. p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tata Group --Public relations ;Corporate image --India ;Branding (Marketing) --India ;Creative ability in business --India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NIPER LIBRARY | NIPER LIBRARY | 04/05/2011 | 659.2 WIT | 7278 | 11/02/2023 | 11/02/2023 | Books | |||||
| NIPER LIBRARY | NIPER LIBRARY | 04/05/2011 | 659.2 WIT | 7279 | 11/02/2023 | 11/02/2023 | Books |