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Brand medicine: The role of branding in the pharmaceutical industry

Blackett, Tom (Ed.)

Brand medicine: The role of branding in the pharmaceutical industry - Hampshire Palgrave 2001 - xxvii, 308p. p.

ISBN: 0-333-93098-3

Subjects--Topical Terms:
Branding-Pharmaceutical industry

Dewey Class. No.: 658.8 / BLA

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