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Principles of pharmaceutical marketing

By: Smith, Mickey C. (Ed.)Material type: TextTextPublication details: New Delhi CBS Publishers 2002 Edition: 3rd edDescription: xiv, 529p. pISBN: 81-239-0818-0Subject(s): Pharmaceutical marketing ;Pharmaceutical product ;Pricing ;Advertising ;Pharmaceutical industry ;Generic drugs ;Drug storeDDC classification: 658.8
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Books Books NIPER LIBRARY
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