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Customer relationship management: emerging concepts, tools and applications

By: Sheth, Jagdish N. (Ed.)Contributor(s): Parvatiyar, Atul (Ed.)/Shainesh, G. (Ed.)Material type: TextTextPublication details: New Delhi Tata McGraw-Hill 2005 Description: xv, 544p. pISBN: 0-07-043504-9Subject(s): Customer relationship managementDDC classification: 658.812
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