Marketing as strategy: understanding the CEO's agenda for driving growth and innova

By: Kumar, NirmalyaMaterial type: Text

TextPublication details: New Delhi Penguin 2006 Description: xv, 270p. pISBN: 0-14-306189-5Subject(s): Marketing ;Strategic planningDDC classification: 658.802

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Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.802 KUM (Browse shelf(Opens below))	Available		5610
Books	NIPER LIBRARY	658.802 KUM (Browse shelf(Opens below))	Available		5611

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Previous	658.8 SMI Pharmaceutical marketing: principles, environment and practice	658.8 ZEI Services marketing: integrating customer focus across the firm	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innova	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innova	658.802 RAO Services marketing	658.802 VEN Marketing management: a decision-making approach	658.802 VEN Marketing management: a decision-making approach	Next

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