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Digital strategies in the pharmaceutical industry

By: Lerer, LeonardContributor(s): Mike, PiperMaterial type: TextTextPublication details: New York Palgrave Macmillan 2003 Description: xvi, 239p. pISBN: 1-4039-0379-4Subject(s): Digital strategies-Pharmaceutical marketing ;Digital strategies-Pharmaceutical industry ;E-business ;Digital strategies-Research and developmentDDC classification: 658.4038
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